Clarity
A clean, focused visual system that expresses who we are.
Brand guidelines
Innovation, with a clear identity.
The visual language of Digital Innovation. A practical system for consistent, confident communication.
A clear identity for a more innovative tomorrow.
DIGITAL INNOVATION01 / Foundation
Built to move ideas forward.
Our visual identity is a foundation for clear, consistent and confident communication across every touchpoint.
Precision
Consistent elements that work together across every medium.
Progress
A modern identity that supports what comes next.
Connection
A unified brand that speaks to people and possibilities.
02 / Logo
One mark. A consistent signature.
Use the original artwork intact. Its white lettering belongs on a dark, uncluttered surface.
Clear space
1× symbol widthRecommended clear space around the complete artwork, measured from the hexagonal symbol.
Minimum width
240 px digitalRecommended starting size. Check that both taglines remain readable at the actual output size.
Keep it intact
No stretching, rotation or effectsPreserve the original proportions, colors and lettering. Do not rebuild the symbol.
The available original is PNG. A separate light-background logo or vector master is not included.
03 / Colors
Confidence in every color.
Navy anchors the system. Blue signals action. Cyan adds a considered accent. White gives the message space.
Navy
#07152FElectric blue
#246BFDCyan
#35BFEAWhite
#FFFFFFPale surface
#F3F7FCMuted text
#53647AOriginal logo blue
#297CBDSuggested color balance
55% white · 30% navy · 10% pale surface · 5% blue. Use cyan sparingly.
Functional colors
Use navy text on cyan and pale surfaces. Pair every status color with a label or icon. Original logo blue describes the artwork; electric blue is the interface action color.
04 / Typography
Two languages. One voice.
Different scripts. A shared purpose. Deliberate weights and comfortable line heights keep every message readable.
Changa / شانجا
ابتكار يترك أثرًا.
400 500 600 700
Kumbh Sans
Ideas into impact.
400 500 600 700
| Role | Desktop size | Sample |
|---|---|---|
| Display | 72 px | Ideas into impact. |
| Heading | 48 px | Ideas into impact. |
| Title | 28 px | Ideas into impact. |
| Body | 18 px | Ideas into impact. |
| Label | 14 px | Ideas into impact. |
Do not add letter spacing to Arabic. Use flexible sizes, short headings and a comfortable reading rhythm.
05 / Visual language
Space to think. Structure to build.
Connection, rhythm and precision give the brand a recognizable visual language without unnecessary decoration.
Connection
Fine connected lines express a relationship between ideas. Keep the composition open.
Rhythm
An 8px base spacing system. Use 4px for small optical adjustments.
Precision
24px outline icons, 1.7px strokes and rounded joins. Icons remain independent of the logo.
06 / Components
Simple by design. Built for everyone.
Clear actions, visible focus and readable feedback. Examples below demonstrate the system locally.
Display example only. No data is submitted.
07 / Applications
A system that works everywhere.
One identity, adapted to the medium. These layout examples demonstrate hierarchy and spacing.
DITCA clearer digital future.
DITCDigital Innovation Technology CompanyA clearer digital future.
08 / Voice
Clear. Confident. Human.
Explain the value first. Use natural language and support claims with evidence. Write naturally in each language.
Use
We turn ideas into useful digital experiences.
Avoid
Unproven superlatives and technical jargon.
09 / Downloads
Everything you need to stay consistent.
Original PNG logo, color tokens, self-hosted fonts, their licenses and usage notes in one package.
Download brand kit
Fonts + licenses in the kit
The logo belongs to Digital Innovation. Font redistribution follows the bundled OFL licenses.